Monday, 11 July 2011

Microsoft and Facebook - the web numbers they finally wanted?

OK I might be somewhat behind the curve here but I note that Microsoft are making successful in roads in to the Web space.  Not that they haven’t tried this before of course or indeed had some success (Bing, X-Box Online etc) but they have failed to make the big impact that you would expect and given the amount of money they have thrown at it.  But then they have a pretty poor record of breaking out of their PC world – take for example to doomed Kin project.  The Facebook tie up is highly likely to be their breakthrough to the heady word of a fully integrated Microsoft on-line experience.

As per an earlier post a use Linked In quite a lot as a communication tool with candidates.  But recently (partly as I am searching for a VP Social Media for a major brand) I have been using Facebook to contact candidates.  Not only have I been getting a very high hit rate I have also been able to contact prospects and attach documents to my message.  They in turn have been able to reply with a Word document CV attached to the Facebook message. When you open the attachment it does so as a Microsoft Online App thus providing full online document management akin to Google Docs.  You then choose to download the document if you wish to your harddrive.  Linked In does not allow attachments via it’s messaging facility.  Add to this the approaching Skype / Microsoft deal and integrated Video chat in Facebook and it would seem that Microsoft have finally managed to make mega deals and expensive forays into the Web pay off – well assuming they find a way to monetise all this of course!

This means that Microsoft are a little way off the world that Google are moving towards with products like the Google Chromebook but now you can start to get a grip on the fact that it is now possible to run Microsoft and not need a hard-drive.  Cloud facilitates all of this of course and Microsoft’s Cloud service is yet to hit the big numbers but it does all seem to be coming together.

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